• Keep the audience engine fed. Two to three funding and founder-economy stories a month, written the way the 678K video is: one clear claim in the title, a point of view in the first 30 seconds.

• Build the bridge. Every story gets a practical follow-up (“how to set up your cap table”, “how to open your first business account”) so a viewer has a next video that touches the product.

• Give the intent engine its own scorecard. Comparison videos are measured on clicks to the sign-up page and accounts opened, not on views.

• Refresh comparisons on a schedule. The titles carry the year, and the competitor list changes. Stale comparison videos lose trust fast.

Questions a SaaS founder would ask

Should our best content mention our product? Not in the title. Rho’s biggest wins do not. Put the product in the bridge video and the description.

Why do our comparison videos look weak next to our stories? They are written for fewer, more serious viewers. Judge them by conversions.

Can a story video still lead to pipeline? Yes, through the next-step video and a tracked link, but expect a longer path.

Source: public YouTube data for @rhobusiness, captured 27 October 2026. Median is the middle view count of the last 30 uploads.