Case study
THE CHANNEL
1.2K videos, and two of them are 11.9M views
Riverside has 107K subscribers and over 1,200 videos. The median of the last 30 uploads is 1.7K.
Two videos sit in a different league: “Podcasts are taking over. Your turn” (7.1M, 9 months old) and “What Podcasters Really Think (But Don’t Say)” (4.8M, 11 months old). Together, 11.9M views.
On a channel of this size, numbers like that usually mean a campaign with paid or partner distribution behind it, not organic search alone. We treat it as a hypothesis to confirm with the team.
The rest of the top list
Introducing Riverside.fm: 561K (5 years old)
The Best Podcast Recording Software According to Guy Raz: 537K (5 years old)
Just start talking. Riverside does the rest.: 359K (5 months old)
Podcast Setup: Beginners Guide.: 236K (4 years old)
WHAT THE DATA SHOWS
Campaigns spike. Guides keep earning.
What the campaign videos do
They tell a story about podcasting that creators recognise themselves in. The titles speak to the viewer’s identity (“Your turn”, “what podcasters really think”), not to software features. That earns reach.
What the guide videos do
“Podcast Setup: Beginners Guide” is four years old and still at 236K. It answers a search that never goes away and brings people who are about to buy gear and software.
Recent uploads
The latest set (“Everything You Need to Start a Podcast (Every Budget)”, 1.7K; “I Used Claude + Riverside to Create 30 Days of Content”, 2.3K) match the right topics but sit in the low thousands. They look like the right bones with room for stronger packaging.
The product shows up late
In the biggest videos, Riverside is the host of the idea, not the subject. In the guides, the product is the tool in use. Both work, for different viewers.
WHAT WE DO WITH IT
What we do with it
Keep campaigns, add a landing path. Every campaign video gets a pinned next step into a beginner guide, so reach turns into learning.
Refresh the evergreen guides. “Podcast Setup” and similar videos are updated yearly with a new thumbnail and intro.
Package the weekly uploads against search. Titles built from what new podcasters type: “best mic for podcasting under $100”, “how to record a remote interview”.
Use customer stories as proof. Short case clips from real creators, cut into the guides.
Questions a SaaS founder would ask
Are big campaign videos worth it? For awareness, yes. Plan the path from them to something a viewer can act on.
Why do evergreen videos keep winning? The question is asked every month by new people.
How do we know what is paid and what is organic? Ask for the campaign’s traffic sources in YouTube Studio. It changes what you copy.
Source: public YouTube data for @Riversidefm, captured 27 October 2026. Median is the middle view count of the last 30 uploads.
Riverside
Industry
Remote recording and video software
CHANNEL
107K subscribers · 1.2K videos
WEBSITE
riverside.com
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