How it works
Built around how your buyers actually decide.
Before a single video is made, we turn your sales calls and search demand into a 90-day plan. Then you pick the voice, founder-led or host-led, and we run production every week.
The GTM Answer Map: ten days from kickoff to a plan you approve.
We don’t ask what you should post. We find what your buyers need to understand before they choose you, and build the plan from that.
Days 1–2
Understand your business
We learn how your product works, who buys it, why customers choose you, and what makes deals move forward or stall.
Your ICP, positioning, pricing and sales process
Product demos, customer stories and existing marketing
Sales-call recordings, objections and lost-deal reasons
The competitors and alternatives buyers consider
Output
A clear picture of your buyer, your strongest differentiators and your biggest content gaps.
Days 3–5
Find what buyers need to know
We combine sales-call insight with YouTube research, competitor content and search demand, then rank the 20 questions buyers ask before they book.
Buying intent
Relevance to your ICP
Weight in the purchase decision
Existing content gaps
Potential to support demand or sales
Output
The Buyer Question Map, ranked by priority.
Days 5–7
Build the content strategy
Each priority question gets a job: Capture, Convince or Convert. Every video gets a buyer, an angle, a format, a call to action and a voice: founder-led or host-led.
Who it’s for and their buying stage
The question or objection it answers
Founder-led or host-led, chosen per series
How sales and distribution will use it
Output
A prioritised video strategy, not a list of disconnected ideas.
Days 7–10
Build the 90-day roadmap
Every planned video gets a brief, and the roadmap connects research, production, distribution and measurement.
Publishing priorities and production order
LinkedIn posts, clips and companion articles
Lead magnets and landing pages needed
Baseline metrics and your demo-tracking setup
Output
A 90-day roadmap you can hold us to.
Day 10
Present, approve and execute
You get the Answer Map as a written strategy, a recorded walkthrough and a live review. You correct anything we got wrong and approve the first priorities.
Output
Scripting starts. Your first video goes live within 10 working days.
Every month
Review and improve
We review YouTube analytics, tracked demos and feedback from your sales team. At days 30, 60 and 90 we check progress against the plan.
Which topics attract the right buyers
Which videos contribute to demo requests
Which questions are still unanswered
Output
You know what we’re making, why, and what the evidence says to do next.
Every video is built to be watched, trusted and booked from.
Founder-led or host-led, every video follows the same build: a script you approve, chapters buyers can jump through and one clear next step. Search and AI tools read that same structure, so the video keeps working long after launch.
Answer-first script
The direct answer comes early, so viewers stay for the rest.
Chapters named as questions
Each chapter matches a real buyer question.
Clean transcript
Corrected and published with every video.
Structured description
Description, links and metadata written for search.
Companion article
A page on your site that backs up the same answer.
Monthly scorecard
Demos, pipeline and top videos every month, traced to the source.
What we need from you.
When data is missing, we use customer interviews and market evidence to form hypotheses. We label them as hypotheses and test them as results come in.
Access to your product and a demo account
Recorded sales calls and common objections
Your pick of voice: founder-led or host-led
Relevant CRM data for demo-source tracking
A named approver who replies within 48 hours